helpING startups turn ambiguity into shipped, human products
helpING startups turn ambiguity into shipped, human products
Bringing knowledge & experience from some of the world's largest companies
4.99/5
Trusted by 120+ Founders
01
My Mission
©2019-2026
Hey, I'm Alyssa. I help founders and growing companies turn their ideas into real products.
Hey, I'm Alyssa. I help founders and growing companies turn their ideas into real products.
Hey, I'm Alyssa. I help founders and growing companies turn their ideas into real products.
Hey, I'm Alyssa. I help founders and growing companies turn their ideas into real products.
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Projects
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Digital projects shaped from early concept to shipped product.
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Projects
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Digital projects shaped from early concept to shipped product.
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Projects
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Digital projects shaped from early concept to shipped product.
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Return
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Of founders come back for their next challenge. Long-term partnerships are incredibly important to me.
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Return
0%
0%
Of founders come back for their next challenge. Long-term partnerships are incredibly important to me.
02
Return
0%
0%
Of founders come back for their next challenge. Long-term partnerships are incredibly important to me.
01
Projects
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0+
Digital projects shaped from early concept to shipped product.
02
Return
0%
0%
Of founders come back for their next challenge. Long-term partnerships are incredibly important to me.
03
Years
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Years of experience across digital design, web development, and visual systems.
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Years
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Years of experience across digital design, web development, and visual systems.
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Years
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Years of experience across digital design, web development, and visual systems.
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Clients
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Brands, founders, and studios supported from early idea to final launch.
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Clients
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Brands, founders, and studios supported from early idea to final launch.
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Clients
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Brands, founders, and studios supported from early idea to final launch.
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Years
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Years of experience across digital design, web development, and visual systems.
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Clients
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Brands, founders, and studios supported from early idea to final launch.
02
Portfolio
selected
works.
Each project shows how I approach design, structure, and development.
01
Case Study
Designing a preventative health app that turns wearable data into calm, actionable caregiving decisions.
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Impressions
Designed this app from complete scratch. All that existed was an idea.
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Families
From 0 users to over a thousand. JimJim exists in many households across the US.
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Case Study
Bringing an EdTech startup from 0 to 30,000+ users
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Students
Across the US are utilizing the app
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Universities
Are implementing the app into their workflow and transfer process
“Alyssa is an incredible designer and, most importantly, a great human being. Alyssa leads with empathy toward the user journey and understands what it takes to design a product with multiple stakeholders and diverse user needs. She has integrity, she is an effective communicator, and she is diligent. Our developers love to build her designs. Alyssa has become a trusted and vital teammate!”
Lizzie A.
COO, EdVisorly
03
Case Study
Designing for better business decisions
0wks
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Design Timeline
From PRD to an investor-ready MVP, including product strategy, UX, UI, and interactive prototypes.
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Business Metrics
Organized financial, operational, customer, and marketing data into a unified decision-making platform.
03
Services
What I
specialize in.
From first concept to final build, I create products with that people love to use.
Contact
Plan Your
Next PROJECT
with Me.
Alyssa durante
principle product designer
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Product Design
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Data Visualization
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Design Systems
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Product Strategy
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Product Design
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Data Visualization
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03
Design Systems
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Product Strategy
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01
Product Design
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Data Visualization
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03
Design Systems
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Product Strategy
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Process
my process
in 5 steps.
From the first conversation to the final handoff, my design process is simple and clear.
01
Plan
Discovery
I start by understanding your goals, audience, content, and the role your product plays in your business.
01
Plan
Discovery
I start by understanding your goals, audience, content, and the role your product plays in your business.
01
Plan
Discovery
I start by understanding your goals, audience, content, and the role your product plays in your business.
04
Build
Prototype & Test
Getting real reactions from real users, folded back into the design before anything is locked.
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Design
Visual System
I create a clean visual direction with strong typography, spacing, layout, and interaction ideas. The goal is to make your website feel polished, modern, and aligned with your brand.
04
Build
Prototype & Test
Getting real reactions from real users, folded back into the design before anything is locked.
05
Launch
Final Polish
Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.
01
Plan
Discovery
I start by understanding your goals, audience, content, and the role your product plays in your business.
02
Build
Website Blueprint
Getting real reactions from real users, folded back into the design before anything is locked.
05
Launch
Final Polish
Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.
02
Structure
Information Architecture
Defining flows and information architecture so the product feels easy to navigate, planned around clarity and purpose.
02
Structure
Information Architecture
Defining flows and information architecture so the product feels easy to navigate, planned around clarity and purpose.
02
Structure
Information Architecture
Defining flows and information architecture so the product feels easy to navigate, planned around clarity and purpose.
05
Launch
Handoff
Documented system and dev-ready specs, so nothing is lost in translation to engineering.
04
Build
Development
I turn the design into a responsive Framer website with smooth interactions, clean components, and an easy-to-edit structure. Everything is built to work across desktop, tablet, and mobile.
05
Launch
Handoff
Documented system and dev-ready specs, so nothing is lost in translation to engineering.
Ready
To Start?
Tell me about your project, your goals, and where you want the website to go.
What you get
Free intro call
Project fit check
Clear next steps
03
Design
Visual System
I create a clean visual direction with strong typography, spacing, layout, and interaction ideas. The goal is to make your website feel polished, modern, and aligned with your brand.
04
Build
Development
I turn the design into a responsive Framer website with smooth interactions, clean components, and an easy-to-edit structure. Everything is built to work across desktop, tablet, and mobile.
Ready
To Start?
Tell me about your project, your goals, and where you want the website to go.
What you get
Free intro call
Project fit check
Clear next steps
03
Design
Visual System
Building the visual system and core screens, with strong typography, spacing, and interaction ideas.
03
Design
Visual System
Building the visual system and core screens, with strong typography, spacing, and interaction ideas.
Ready
To work together?
Tell me about your project and your goals.
What you get
Free intro call
Project fit check
Clear next steps
05
Launch
Final Polish
Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.
Ready
To work together?
Tell me about your project and your goals.
What you get
Free intro call
Project fit check
Clear next steps
05
Testimonials
Client
Stories.
A few words from founders, studios, and brands I’ve helped.
Susan R.
Manager, Johnson & Johnson
"Alyssa is terrific to work with, friendly, and skilled in multiple areas of UX design and prototype development. It was a pleasure to work with her. She was able to meet aggressive deadlines and complete high-quality work on time."
Susan R.
Manager, Johnson & Johnson
"Alyssa is terrific to work with, friendly, and skilled in multiple areas of UX design and prototype development. It was a pleasure to work with her. She was able to meet aggressive deadlines and complete high-quality work on time."
Susan R.
Manager, Johnson & Johnson
"Alyssa is terrific to work with, friendly, and skilled in multiple areas of UX design and prototype development. It was a pleasure to work with her. She was able to meet aggressive deadlines and complete high-quality work on time."
Jakub Král
Founder at TransferBuddy
"Alyssa is an incredible designer and, most importantly, a great human being. Alyssa leads with empathy toward the user journey and understands what it takes to design a product with multiple stakeholders and diverse user needs. She has integrity, she is an effective communicator, and she is diligent. Our developers love to build her designs. Alyssa has become a trusted and vital teammate!""
Susan R.
Manager, Johnson & Johnson
"Alyssa is terrific to work with, friendly, and skilled in multiple areas of UX design and prototype development. It was a pleasure to work with her. She was able to meet aggressive deadlines and complete high-quality work on time."
Jakub Král
Founder at TransferBuddy
"Alyssa is an incredible designer and, most importantly, a great human being. Alyssa leads with empathy toward the user journey and understands what it takes to design a product with multiple stakeholders and diverse user needs. She has integrity, she is an effective communicator, and she is diligent. Our developers love to build her designs. Alyssa has become a trusted and vital teammate!""
Koji S.
Manager, P&G
"It was great working with Alyssa and her agility to meet needs with short lead-time. She was very responsive, cooperative, and maintained positivity throughout the project. I would recommend Alyssa in the future for similar projects that connect design and technology effectively."
Koji S.
Manager, P&G
"It was great working with Alyssa and her agility to meet needs with short lead-time. She was very responsive, cooperative, and maintained positivity throughout the project. I would recommend Alyssa in the future for similar projects that connect design and technology effectively."
Koji S.
Manager, P&G
"It was great working with Alyssa and her agility to meet needs with short lead-time. She was very responsive, cooperative, and maintained positivity throughout the project. I would recommend Alyssa in the future for similar projects that connect design and technology effectively."
Jasmijn K.
Founder at Nina.care
I highly recommend Alyssa for her exceptional work on the UX/UI design for our app. She is incredibly committed, flexible, and brings a great sense of humor to the team. Her structured approach, combined with a keen eye for style and brand, resulted in a visually stunning and cohesive design. Alyssa’s super clear communication made collaboration seamless and efficient. I absolutely loved working with her and would definitely work with her again.
Koji S.
Manager, P&G
"It was great working with Alyssa and her agility to meet needs with short lead-time. She was very responsive, cooperative, and maintained positivity throughout the project. I would recommend Alyssa in the future for similar projects that connect design and technology effectively."
Jasmijn K.
Founder at Nina.care
I highly recommend Alyssa for her exceptional work on the UX/UI design for our app. She is incredibly committed, flexible, and brings a great sense of humor to the team. Her structured approach, combined with a keen eye for style and brand, resulted in a visually stunning and cohesive design. Alyssa’s super clear communication made collaboration seamless and efficient. I absolutely loved working with her and would definitely work with her again.
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Products Launched
From pre-seed startups to growing SaaS companies, I've helped founders turn ideas into investor-ready products, MVPs, and scalable platforms that get to market faster.
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Products Launched
From pre-seed startups to growing SaaS companies, I've helped founders turn ideas into investor-ready products, MVPs, and scalable platforms that get to market faster.
0+
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Products Launched
From pre-seed startups to growing SaaS companies, I've helped founders turn ideas into investor-ready products, MVPs, and scalable platforms that get to market faster.
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Products Launched
From pre-seed startups to growing SaaS companies, I've helped founders turn ideas into investor-ready products, MVPs, and scalable platforms that get to market faster.
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0
Years of experience
A decade designing and building products across AI, SaaS, healthcare, fintech, and enterprise software. Every project is informed by real-world product experience, not just visual design.
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0
Years of experience
A decade designing and building products across AI, SaaS, healthcare, fintech, and enterprise software. Every project is informed by real-world product experience, not just visual design.
0
0
Years of experience
A decade designing and building products across AI, SaaS, healthcare, fintech, and enterprise software. Every project is informed by real-world product experience, not just visual design.
0
0
Years of experience
A decade designing and building products across AI, SaaS, healthcare, fintech, and enterprise software. Every project is informed by real-world product experience, not just visual design.
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0%
Client Return Rate
Most founders come back for their next challenge. Long-term partnerships are built on shipping quickly, communicating clearly, and delivering work that drives business outcomes.
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0%
Client Return Rate
Most founders come back for their next challenge. Long-term partnerships are built on shipping quickly, communicating clearly, and delivering work that drives business outcomes.
0%
0%
Client Return Rate
Most founders come back for their next challenge. Long-term partnerships are built on shipping quickly, communicating clearly, and delivering work that drives business outcomes.
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0%
Client Return Rate
Most founders come back for their next challenge. Long-term partnerships are built on shipping quickly, communicating clearly, and delivering work that drives business outcomes.
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Users
My designs have helped millions of users across the world.
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Users
My designs have helped millions of users across the world.
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Users
My designs have helped millions of users across the world.
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Users
My designs have helped millions of users across the world.
FAQ
Quick
Answers.
Everything you should know before we start designing and building.
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01
What kind of products do you design?
I specialize in designing complex digital products for startups and enterprise teams. My experience spans AI, healthcare, business intelligence, SaaS, education, logistics, and internal tools, translating complicated workflows into intuitive experiences that are easy to use and built to scale.
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What is your design process?
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What kinds of problems do you enjoy solving?
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Do you only design, or do you think strategically too?
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What makes you different?
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What are you looking for next?
01
01
What kind of products do you design?
I specialize in designing complex digital products for startups and enterprise teams. My experience spans AI, healthcare, business intelligence, SaaS, education, logistics, and internal tools, translating complicated workflows into intuitive experiences that are easy to use and built to scale.
02
02
What is your design process?
Every project starts with understanding the business problem before moving into solutions. My process typically includes discovery, user research, information architecture, wireframing, visual design, prototyping, testing, and developer handoff. I work closely with cross-functional teams throughout the entire product lifecycle.
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03
What kinds of problems do you enjoy solving?
I enjoy tackling products with high complexity, particularly those involving data visualization, AI, healthcare, and 0→1 product development. The more ambiguity, interconnected systems, and strategic thinking involved, the more excited I get.
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04
Do you only design, or do you think strategically too?
Design is only one part of what I bring to a team. I enjoy helping shape product strategy, prioritize features, define MVPs, facilitate workshops, and translate business goals into thoughtful user experiences. My background in front-end development also helps bridge the gap between design and engineering.
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What makes you different?
I combine systems thinking, visual craftsmanship, and technical understanding. Rather than focusing only on interfaces, I think about how products function as complete ecosystems; from information architecture and user flows to scalable design systems and implementation. I also was an engineer before I was a designer so I understand and speak dev.
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What are you looking for next?
I'm looking to join a collaborative product team building meaningful software at scale. I thrive in environments where I can partner closely with product managers, engineers, and researchers to solve challenging problems and create experiences that have a measurable impact.