From blank slate to marketplace:
building Seventi's MVP
UI/UX Design
Data Visualization Design
MVP Design
AI Startup | Fundraising Round
|
Switzerland
Deliverables
Desktop Web App
High-Fidelity Interactive Prototype
Design System
Team
Lead Designer
2 Stakeholders (Founders)
Team of Developers
Industry
AI
SaaS
Seventi is an AI-powered event marketplace built to solve the chaos of planning events; from finding venues to booking vendors. Think fewer spreadsheets, fewer phone calls, and a whole lot fewer “just following up…” emails.
01 - Problem
Planning corporate or private events is messy. Vendors are hard to find, pricing lacks transparency, and the booking process feels like it was designed in the 80s.
On the vendor side, discovery is inconsistent and lead quality varies wildly.
Seventi aimed to fix both sides with:
AI-driven matching between event planners and vendors
A unified marketplace UI for browsing, filtering, and booking
Workflow tools for managing quotes, communication, and payments
02 - Business Needs
Seventi approached me at the earliest stage of the product’s life cycle with a clear mission:
Define and design an MVP for an AI-powered event marketplace that serves both planners and vendors.
The founders had a strong vision for disrupting a fragmented industry, but needed a product partner who could translate strategy into a usable, scalable platform.
Services
Go from design to site with Framer, the web builder for creative pros.
Process
Go from design to site with Framer, the web builder for creative pros.
Portfolio
Go from design to site with Framer, the web builder for creative pros.
Contact
Business needs
The Founder for this project created simple wireframes to depict what he was envisioning for the platform. He also created a Google doc that contained all of the specs for the features we wanted to begin with.
Establishing the Brand Guide
Defines how the logo is applied to maintain a clear and consistent brand identity.
Defining the Brand Colors
Defines how the logo is applied to maintain a clear and consistent brand identity.
The Complete Brandbook
This brand book aids in keeping the design consistent, cohesive, and uniform through the product.
Vendor Screens
This
Subscale Report
The biggest issue was the Dashboard's navigation. So I started there. I restructured the Information Architecture and introduced a story-telling paradigm for the data.
"Alyssa at Daas Design did an outstanding job developing the UX/UI for our new B2B startup. She took the time to truly understand our mission and functionality needs before diving in. And then she worked very collaboratively with us along the way. The final product is fabulous!"
Jim L.
Founder
I'd love to see if we're a match made in design heaven ✨ (we are)