From blank slate to marketplace:
building Seventi's MVP
UI/UX Design
Data Visualization Design
MVP Design
AI Startup | Fundraising Round
|
Switzerland
Deliverables
Desktop Web App
High-Fidelity Interactive Prototype
Design System
Team
Lead Designer
2 Stakeholders (Founders)
Team of Developers
Industry
AI
SaaS
Seventi is an AI-powered event marketplace built to solve the chaos of planning events; from finding venues to booking vendors. Think fewer spreadsheets, fewer phone calls, and a whole lot fewer “just following up…” emails.
Problem
Planning corporate or private events is messy. Vendors are hard to find, pricing lacks transparency, and the booking process feels like it was designed by someone who hates humans.
On the vendor side, discovery is inconsistent and lead quality varies wildly.
Seventi aimed to fix both sides with:
AI-driven matching between event planners and vendors
A unified marketplace UI for browsing, filtering, and booking
Workflow tools for managing quotes, communication, and payments
My Role
Short version: everything design from zero to one.
Long version:
Led end-to-end product design for the MVP
Translated a rough PRD into digestible flows, features, and screens
Collaborated closely with founders to define audience, priorities, and workflows
Built the V1 design system
Delivered a complete Figma prototype ready for engineering
MVP Launch Kit Outcomes
Designed for early-stage founders, the MVP Launch Kit turns ideas into execution-ready products quickly and strategically. It’s the fastest way to validate, launch, and build with confidence without wasting time or budget.
01.
Establishing the Brand Guide
Defines how the logo is applied to maintain a clear and consistent brand identity.
02. Defining the Brand Colors
A clear color system removed early branding ambiguity and accelerated decision-making across product and marketing. It gave Seventi a cohesive identity from day one without slowing down the MVP timeline.
03. The Complete Brandbook
The brand book established a single source of truth for Seventi’s identity, ensuring consistency across product, marketing, and future touchpoints. It empowered the team to move quickly without re-litigating design decisions as the company scaled.
04. Product Design
I worked with the founders to establish which features were the most important to launch first to validate with users.
AI Event Brief
A guided flow that translates user inputs into a structured event brief, giving the AI the context needed to personalize search results.
Marketplace Search
A modern discovery experience tailored to real event constraints like capacity, budget, event type, availability, and location. Fast to scan, effortless to filter.
Organizer Dashboard
One of the main features that separate Seventi from it's competitors is the centralized & organized dashboard for Organizers. This is where the Organizers can keep track of all their events, budget, invoices, and docs.
Event Dashboard
The dashboard was built to increase retention by making Seventi the place planners return to daily. By centralizing progress, tasks, and communication, it reinforces Seventi as the system of record for event planning.
Budget Overview
This feature reinforces trust by making money management transparent and predictable. It positions Seventi as a reliable system for planning high-stakes events, not just discovering vendors.
Organizer Sign Up
Since there are two different personas, there is a separate sign up for the Organizer and the Provider.
SERVICE
MVP Launch Kit
Provider Dashboard
A guided flow that translates user inputs into a structured event brief, giving the AI the context needed to personalize search results.
Provider Analytics
This dashboard positions Seventi as a growth partner for vendors, not just a lead source. Actionable insights encourage better listings, stronger engagement, and higher long-term platform value.
Provider Messaging
By removing email threads and scattered conversations, messaging becomes faster, more actionable, and easier to manage at scale. It helps vendors respond professionally and consistently, increasing trust and booking likelihood.
Staff Management
This feature was designed to support growing vendor teams without breaking workflows. Clear roles and access controls allow providers to collaborate efficiently as their business scales on the platform.
Bexio Integration
By integrating with tools vendors already trust, Seventi lowers adoption friction and accelerates onboarding. Financial sync ensures accuracy, transparency, and confidence as transaction volume grows.
Personalized CRM for Pro Users
This feature positions Seventi as more than a marketplace, it becomes a system vendors rely on to manage and grow their business. Deeper customer insight increases switching costs and strengthens platform loyalty.
